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  • Branding Guidelines

    It is the goal of the Marketing Department to convey a consistent message and visual identity to develop a stronger brand. Members of the campus community can contribute to this effort by consistently following the guidelines provided below. Strengthening the Edison State Community College brand will help contribute to increased awareness, market presence and cost-effective marketing efforts.

  • Official College Logo

    The Edison State Community College Marketing Department has approved the following logos for download and use. The logos provided below should not be altered without approval, including recolors and additions of text or design elements. Either logo may be used at the users’ discretion. One-color logo variations are available upon request.

    Right-click on a logo below to download to your computer. 
    IMPORTANT  Always resize the logo proportionately. Do NOT resize a logo in any manner that will result in a skewed or distorted appearance. These logos are meant to be used at the download size or SMALLER. If you need larger versions, please contact the Marketing Department.

    ESCC 4C Vertical ESCC 4C Horizontal

    ESCC Logo Vertical

     

    ESCC Logo Horizontal

    ESCC 4C Vertical ESCC 4C Horizontal

    DO NOT SCALE DISPROPORTIONATELY

     

    DO NOT SCALE DISPROPORTIONATELY

    Parts of the Logo

    The parts of the approved logos should not be separated, rearranged or incorporated into other elements without approval from the Marketing Department. In some instances, the "MARK" may be used on its own with approval from the Marketing Department. The parts of the logo are illustrated below. 

      Logo Parts

    MARK = the graphic "E"
    WORKMARK = the text "Edison State Community College". 

    **ESCC logo variations may be posted at a later date, i.e., 1/C logos; the Charger Athletics logo; etc.**

    Print Fonts

    We recommend using san serif fonts for most materials. Sans serif fonts are those that do not have additional strokes, sometimes referred to as "feet" added to the characters. San serif font usage is particularly important when creating materials for public consumption—due to their inherent characteristic of being compliant with ADA Guidelines. For use in official College business documents, the use of a serif font, such as Times is acceptable. 

    SANS SERIF  Avenir font family
    SERIF  Optima font family

    If the fonts above are not available within the programs that you utilize, we recommend that you use the following fonts. 

    SANS SERIF  Arial font family

    Web/Digital Fonts

    The official font of the Edison State website is Open Sans. Open Sans is a free, open-source font that is optimized for the web. 

     Font Sample
    Font Sample

    Color Palette

    The Edison State Community College official colors are blue, gold and teal green. The swatches below provide the color breakdown for each of the official Edison State colors. Refer to these colors when creating any type of documentation that may require colored elements.

    Branding Palette

    Email Signature

    The email signature below is recommended for use in all official email communications conducted by adjunct, faculty and staff members via Edison State email.

    The signature below should be copied in its entirety from this page and then inserted into the signature creation area of your email program. You can then customize this with your specific contact information.

    This process has been tested and found to work with both Office 365 web desktop versions, but has been tested primarily on the Mac platform. If you have problems with this on the PC platform, please contact marketing@edisonohio.edu.

    DIRECTIONS FOR USE  Place your cursor at the END of the disclaimer information below. Drag UP to SELECT the entire signature including ESCC logo. (It may appear that the logo is not being selected, but it should be fine.)  COPY this highlighted content.

    Go to your email account. Navigate to the "Signature" setup preference. Delete any existing text in the signature block or create a new signature (desktop version only). PASTE the content copied from this web page into the signature content area. Customize your information and SAVE. 

     

     

    ESCC Logo

    Insert Name (upper & lowercase)

    INSERT TITLE (ALL CAPS)

    1973 Edison Drive

    Piqua, OH   45356

    P     937.778.7890

    C     937.405.7610

    www.edisonohio.edu

    CONFIDENTIALITY NOTICE: This electronic transmission and any attachments may contain confidential information that is legally protected. This information is intended for use only by the intended recipient named. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution or the taking of any action in reliance on the contents of this electronic transmission by you is strictly prohibited. If you received this transmission in error, please notify the sender immediately and then destroy all copies of the original message. Thank you.

    Business Cards

    Business cards may be obtained by completing the Business Card Request form found at www.edisonohio.edu/cards. The default business card order quantity is 250 cards. Orders are placed twice per year. It is recommended that you order multiple boxes if you foresee the possibility of running out.

     Business Card Sample Front
    Business Card Sample Back

    Location-Specific Logos

    The following regional location logos are approved for use on material specific to the individual locations.

    ESCC GreenvilleESCC EatonESCC Troy

    Regional Terminology

    The Edison State Piqua location is the only location referred to as “campus.” All other locations are to be referred to by the city name, i.e., Edison State at Greenville or Edison State Regional Locations. See approved terminology below.

    GREENVILLE

    • YES  Edison State at Greenville
    • NO    Darke County Campus
    • NO    DCC

    EATON

    • YES   Edison State at Eaton
    • NO    Eaton Campus
    • NO    Preble County Campus

    TROY

    • YES  Edison State at Troy
    • NO    Troy Campus

    Social Media Channels

    All official College business should utilize established Edison State social media pages and/or feeds. If you believe that the addition of a topic- or program-specific page, group or feed would benefit students and/or the College, please contact the Marketing Department for assistance in creating this asset. Once created and properly branded, you will be responsible for the maintenance of the page/feed. Faculty and staff with personal social media accounts are encouraged to share and/or like official Edison State posts, tweets and/or images.

    Video and Digital Presentations

    Any videos and/or other digital presentations created on behalf of, or presenting official College business should be housed on the official Edison State YouTube channel. These presentations must be created with attention to official College branding parameters. The Edison State Community College logo should appear on the first, or introductory frame of all digital presentations. 

    An overview of best practices will be listed here shortly. 

    Branded Items

    The Marketing Department oversees the purchase of most Edison State branded items. The Edison State Bookstore is also authorized to sell merchandise consistent with the Edison State brand. Please coordinate with the Marketing Department when purchasing branded items not currently available in-house.

    APPAREL  Edison State Community College branded T-shirts are available upon request. Any program- or department-specific apparel must be approved by the Marketing Department. Student club or organization specific apparel must also be approved by the Marketing Department.

    TABLE COVERS  Table covers can be checked out in the Edison State Library. Borrowers must adhere to Library check-out and return processes..

    SWAG  Branded swag is available via the Marketing Department. Please provide adequate time in advance of your event, for us to acquire or locate these assets.

    Accessibility Statement

    Edison State Community College is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying relevant accessibility standards.

    Website Accessibility

    Edison State Community College engages in routine assessment of our website in effort to maintain compliance with ADA standards and guidelines.

    FEEDBACK  We welcome your feedback regarding the accessibility of the Edison State website. Please let us know if you encounter an accessibility barrier on the site.

    PHONE  937.778.8600
    EMAIL  disabilities@edisonohio.edu
    ADDRESS  1973 Edison Drive | Piqua, Ohio 45356

    Accessibility Resources

    The National Center on Disability and Access to Education has established a series of “cheat sheets” to help faculty, staff and other content creators produce more accessible content. These single-page sheets provide quick accessibility tips for content creators who are using Microsoft Office (Word, PowerPoint and Excel), Adobe (Acrobat and InDesign), as well as creating Accessible Web Content and YouTube Captioning. These cheat sheets can be found online at www.ncdae.org/resources/cheatsheets.

    Be a Brand Ambassador

    The way you speak about Edison State Community College in the community can have an impact on the how people perceive the College. As an employee of Edison State, please consider yourself a brand ambassador. Here are some simple steps you can take to help portray Edison State in a positive light. 

    • DO  Wear your Edison State apparel with pride. 
    • DO  Share positive Edison State stories on your personal social media.
    • DO  Invite people to attend Edison State events. There are many opportunities for your acquaintances to visit campus and witness all that is happening here.
    • DO  Engage with Edison State social media announcements through likes, shares or comments.
    • DO  Brag about current and former students.
    • DO  Attend campus events and share your Edison State story with visitors.
    • DO  Share photos, videos, or student success stories with the Marketing Department.
    • DO  Let the Marketing Department know if you or a colleague deserve the spotlight for a recent accomplishment.
    • DO  Refer to Edison State Community College as “Edison State” in conversation.

    Support

    MARKETING REQUEST FORM  The Marketing Request Form has been created in effort to prioritize requests for marketing materials and/or support for Edison State initiatives and events. Go to www.edisonohio.edu/marketingrequest to request news releases, web support, print materials, design, social media support, digital signage, photography or other needs that may arise.

    EMAIL  The Marketing Department can also be reached via email at marketing@edisonohio.edu.