Marketing
MKT 101S Introduction to Marketing
Introduction to the basic concepts and activities of
marketing, including the role and characteristics of the
consumer; and an overview of the elements of the marketing
mix, including the marketing product, promotional activities,
pricing, and distribution. Basic marketing terms are
introduced, along with experiential exercises in observing
marketing activities in actual settings outside the
classroom.
Syllabus |
MKT 112S Salesmanship and Sales
Management
Principles of
selling with emphasis on practical application through student
sales demonstrations, promotional activities, and case
studies. Includes comprehensive study of product knowledge,
handling objections, and closing techniques. Customer
relations, customer buying motives, and sales problems that
arise in business are studied in detail.
Syllabus |
MKT 113S Retailing
A study of the
field of retailing presenting the requirements for successful
retail store management, careers in retailing, structures of
the retail organization, retail personnel management, buying
and pricing of merchandise, customer services, and retail
store control.
Syllabus |
MKT 216S Principles of Marketing
Introduction to
the social foundations of marketing, the role of marketing
research, analysis of market opportunities, selection of
target markets, development of the marketing mix variables,
and management of the marketing effort.
Syllabus |
MKT 217S Consumer Behavior
An examination
of the consumer, how he/she purchases and why, as influenced
by the varied forces in society. Interrelationships and
understanding of the consumer decision-making processes are
stressed.
Syllabus |
MKT 218S Customer Service
Introduction to
the principles of customer service including determining
customer expectations, providing quality customer service, and
researching customer satisfaction. Syllabus |
MKT 219S Advertising
The principles
of advertising and promotion, including production of
advertisements, selection of the media, and budget
preparation. Students will plan and execute a comprehensive
promotional campaign.
Syllabus |
MKT 231S E-Marketing
An in-depth
study of e-commerce. Covers the skills and knowledge to
develop and implement eCommerce marketing activities for
businesses conducting transactions in an online environment. Syllabus |
MKT 233S Marketing Management
Marketing
decision making through the analysis of qualitative and
quantitative factors presented in case situations. This course
is the capstone course for Marketing/Sales, Marketing/Design,
and E-Marketing. Syllabus |
MKT 291L Marketing Internship
Experience
Designed to give
students practical experience through 14 hours per week of
supervised work in a marketing environment. Experiences are
discussed and integrated with academic work in weekly
seminars. Syllabus
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MKT 291R Marketing Internship
Seminar
See MKT 291L for
description and prerequisites. Syllabus |
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Course
Syllabi Home
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Edison
Community College
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