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Marketing/Sales Option
 Graduates can sell professionally, manage
retail operations, conduct marketing research, coordinate promotional
activities and analyze opportunities in the marketplace.
Associate of Applied Business (AAB) |
|
First Semester |
| MKT 101S |
Introduction
to Marketing |
1 |
| BUS 110S |
Introduction
to Business |
3 |
| CIT 100S |
Introduction
to Computers |
1 |
| ECO 120S |
Fundamentals
of Economics |
3 |
| ENG 121S |
Composition I |
3 |
| NET 100S |
Introduction
to the Internet |
1 |
| PSY 121S
|
Introduction
to Psychology |
3 |
|
15 |
|
Second
Semester |
| MKT 112S |
Salesmanship &
Sales Mgmt. |
3 |
| MKT 216S |
Principles of
Marketing |
3 |
| ACC 114S |
Principles of
Accounting I |
3 |
| CIT 110S |
Personal
Computer Applications |
3 |
| COM 120S |
Effective
Communication |
3 |
| |
Humanities
Elective1 |
3 |
| |
|
18 |
|
Third Semester |
| MKT 113S |
Retailing OR |
3 |
| MKT 231S |
E-Marketing |
| MKT 217S |
Consumer Behavior |
3 |
| MKT 218S |
Customer Service |
1 |
| BUS 115S |
Business Mathematics |
3 |
| BUS 123S |
Business Writing |
3 |
| BUS 221S |
Principles of Management |
3 |
|
16 |
|
Fourth
Semester |
| MKT 219S |
Advertising |
3 |
| MKT 233S |
Marketing Management |
3 |
| BUS 235S |
Business Law |
3 |
| MTH 125S |
General Statistics |
3 |
| MKT 219L |
Marketing Internship
Experience and |
|
| MKT 291R |
Marketing Internship Seminar |
3 |
| |
Technical Elective2 |
3 |
|
15 |
|
Total credit
hours |
64 |
| 1
Refer to AAB general education requirements.
2To be chosen from ACC, BUS,
CIT, FIN, IMT, OSA, HRM, or RLE. |
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